There is no single best AI image generator, there are three, and the choice depends on what you produce. For an infographic, a visual containing text or a diagram, Google's Nano Banana Pro is ahead, and the gap is wide. For art direction and a style held across hundreds of visuals, Midjourney is still above the rest. For producing volume programmatically, FLUX.2 and Seedream cost a few cents per image and run through an API.
This comparison puts nine tools through the same template, with prices taken from vendor pages in September 2026. It also covers the question rankings avoid, usage rights and the marking duty in force since Article 50 of the EU artificial intelligence regulation started applying. A generated image is not automatically a publishable image.
How this comparison was built
The criteria come before the first name, so the ranking can be checked. Five points settled it.
- Text rendering inside the image. This is the first real professional use case, and it is where models separate the most.
- Composition control. A tool that cannot hold a grid is no use for producing brand visuals.
- Real cost in use. A twenty-euro subscription and three-cent-per-image billing do not target the same teams.
- Rights and hosting. Some free tiers grant no commercial rights, and not every vendor documents where your files go.
- Traceability. Invisible watermark, provenance metadata, visible disclosure. This is now a duty, not an option.
The 9 AI image generators in one table
The table below gives each tool's entry price, main strength and vendor. Prices come from official pages, converted to euros and rounded. A monthly subscription and a per-image price are not directly comparable, the column is there to set an order of magnitude.
| Tool | Entry price | What it does better | Vendor and country |
|---|---|---|---|
| Nano Banana Pro | Around 0.12 € per image via API | Text, layout, infographics | Google, United States |
| ChatGPT Images 2.5 | Included in ChatGPT | Conversational editing | OpenAI, United States |
| Midjourney V8.2 | Around 9 € per month | Art direction | Midjourney, United States |
| FLUX.2 | Around 0.03 € per megapixel | Open weights, self-hosting | Black Forest Labs, Germany |
| Seedream 4.0 | Around 0.03 € per image | Low-cost volume | ByteDance, China |
| Ideogram 4.0 | Free, then around 14 € | Typography and open weights | Ideogram, United States |
| Recraft | Free, then around 9 € | Vector output and styles | Recraft, United States |
| Adobe Firefly | Around 9 € per month | Legal safety and Adobe suite | Adobe, United States |
| Reve | Free, then around 7 € | Prompt adherence on a budget | Reve, United States |

1. Nano Banana Pro, the strongest on text and infographics

Nano Banana Pro is Google's image model built on Gemini 3 Pro. Its specificity fits in one sentence. It runs a reasoning model during generation. The output respects spatial arrangement and the logical relationship between elements, where classic generators simply produce a plausible texture.
Key features
- It writes crisp, legible text at small sizes, in several languages, including long passages.
- It holds a grid and a visual hierarchy, which makes an infographic genuinely readable.
- It turns figures into coherent charts and dashboards.
- It preserves the identity of up to five different subjects across images.
- It composes from several input images and transfers a style from one image to another.
- It refines in conversation, through small successive adjustments.
Underlying model and limits
The model is Gemini 3 Pro Image, with a 131,072-token context window. Two limits matter in practice. French rendering stays slightly behind English, which I see consistently on long text inside images. And a short prompt gives a weak result, Google recommends complete, very precise instructions. Images go through Google servers, with no guaranteed European hosting on the consumer plan.
Pricing
The Gemini app gives a limited free quota. Through the API, the official price list shows around 0.12 € per image at 1K and 2K, and around 0.22 € at 4K, with half price in batch mode. The Flash model, Nano Banana 2, drops to around 0.06 € per 1K image. There is no free API tier. Prices checked in September 2026.
What users say
Nano Banana Pro is a model, not licensed software. It therefore has no software marketplace listing, and no aggregated score exists. The recurring complaint on developer forums is 4K cost and the slowness of reasoning mode. The recurring praise is text inside images, where the model currently has no equal.
My take on Nano Banana Pro
I devoted an entire newsletter edition to this model, because it moved content creation up a level. A complete one-pager easily costs 100 to 200 euros from a designer. It now takes a few minutes, provided you write a real brief. I go through Google AI Studio rather than the consumer app, where control is better. The underrated detail is prompt length. Three words give nothing, a page of instructions gives a usable board.

That board comes from a LinkedIn post where I explain how to generate a professional headshot from a plain selfie. It captures the shift well. The model no longer makes an image, it executes an art direction brief.
2. ChatGPT Images 2.5, conversational editing

ChatGPT Images 2.5 shipped on 8 September 2026. It is the most accessible generator in this list, because it lives inside a tool your teams already open. Its strength is not the first image, it is the tenth. You describe the fix, and it changes only what you asked for.
Key features
- Selective editing changes one element without repainting the rest of the image.
- The Sketch feature lets you draw directly in ChatGPT to guide composition.
- Templates cover common formats, from posters to merchandise.
- Quality levels go up to xhigh and max, with an opaque background option.
- Two API variants split the work, Flare for speed and Sunburst for precision.
Underlying model and limits
The models are gpt-image-2.5-flare and gpt-image-2.5-sunburst. OpenAI claims Flare halves latency versus the previous generation. The limit is the billing model. Pricing is per output token, not per image, so unit cost depends on resolution and the quality level you pick. Budgeting a campaign means measuring before you launch.
Pricing
Generation is included in ChatGPT, free tier included, with a quota. Through the API, the official price list shows around 4.50 € per million input text tokens and around 27 € per million output image tokens, with half price in batch mode. Prices checked in September 2026.
What users say
As with Nano Banana Pro, no marketplace score covers the model itself. The recurring complaint on developer forums is unpredictable cost per image, a direct consequence of token billing. The recurring praise is fidelity to reference faces.
My take on ChatGPT Images 2.5
This is the tool I recommend first to a team that has never generated an image. Nobody needs to learn an interface, and iteration happens out loud. I filmed seven generation and editing examples back in the 4o generation, and what I keep two years later is targeted correction. What I gave up on is using it for visuals carrying figures. A chart out of an image generator is still wrong, whatever the model.
3. Midjourney V8.2, art direction

Midjourney shows version V8.2 in September 2026, an update focused on aesthetics, image quality and personalisation. It is the only tool here whose main value is a visual point of view. The others chase accuracy, Midjourney chases an image that stands up artistically.
Key features
- Personalisation profiles learn your taste and improve as you rate more images.
- Relax mode gives unlimited images from the mid-tier plan upward.
- Stealth mode keeps generations out of the public gallery, on the two top plans.
- Video generation is included, in standard then high definition depending on the plan.
- Up to twelve prompts run in parallel on the top plans.
Underlying model and limits
Midjourney documents neither its architecture nor its training data. It exposes no public API, which rules it out of any automated pipeline. Three limits matter in a company. There is no free tier. Text rendering stays weak against Nano Banana Pro and Ideogram. And the subscription terms require a top plan for companies with more than one million dollars in annual revenue.
Pricing
Four monthly plans, around 9 €, 28 €, 55 € and 110 €, with a 20 % annual discount. They give 3.3, 15, 30 and 60 hours of fast GPU per month respectively. An extra hour costs around 3.70 €. Prices checked in September 2026.
What users say
Midjourney scores 4.4 out of 5 across roughly 90 G2 reviews in September 2026. The recurring complaint is the missing API and the difficulty of reproducing a result exactly. The recurring praise is raw aesthetic quality, which users still rate above general-purpose models.
My take on Midjourney
I have not deployed it on an engagement, so I stick to what documentation and reviews let me verify. What I can say is that the missing API rules it out for the use cases we see at our clients, where images are produced by an automated process rather than by hand. For an in-house creative team working visually and chasing a signature, the reasoning flips.
4. FLUX.2, open weights and a European base

FLUX.2 comes from Black Forest Labs, a German team based in Freiburg. It is the only frontier model here with part of its weights published, which makes it a serious option for a company that refuses to send its visuals to a United States vendor.
Key features
- The family ships in five variants, from klein for throughput to max for fidelity.
- The klein and dev models are downloadable and run on your own infrastructure.
- Multi-reference control pins a character or a product across several images.
- Output goes up to four megapixels in photorealism.
- Dedicated editing tools cover fill, contour and depth.
Underlying model and limits
FLUX.2 is the vendor's own family, available through an API and under open-weight licences. Watch one point noted in September 2026. FLUX 3 is indeed in the catalogue, but only as a video family. For images, the production generation is still FLUX.2. Comparisons announcing FLUX 3 as an image generator are wrong. One more limit, text rendering stays behind Nano Banana Pro and Ideogram.
Pricing
Billing is per megapixel produced. Budget around 0.06 € for the first megapixel on the max variant, around 0.03 € on pro and around 0.013 € on the lightest one. Open-weight licences are sold by volume tier, starting at ten thousand images per month. Prices checked in September 2026.
What users say
FLUX.2 has no meaningful software marketplace listing, because it targets developers rather than licence buyers. Public feedback comes from model repositories and technical forums. The recurring complaint is how hard it is to choose between the five variants. The recurring praise is deployment freedom.
My take on FLUX
FLUX is the only model in this list I have actually trained. I filmed the whole operation, a LoRA fine-tune launched from Replicate with thirteen photos of myself. Training took about 24 minutes and cost around 2 euros. Each image generated afterwards came to roughly 3 cents. The setting that changes everything is guidance. Above 7, the output takes on a plastic look that gives the generation away instantly. Around 3, the image looks like a photo from an average camera, and it passes.
5. Seedream 4.0, low-cost volume

Seedream is ByteDance's image model family. Version 4.0 unifies generation and editing in a single architecture. Version 5.0 Pro arrived in July 2026. It offers the best value on the market for producing images in series, and comparisons overlook it because it has no consumer application in Europe.
Key features
- Generation and editing share the same model, with no tool switching.
- Output goes up to 2K, with very wide aspect ratios.
- Typographic rendering covers more than ten languages on version 5.0.
- Region-based editing targets a precise part of the image.
- Access is through an API, so the tool fits into any automated process.
Underlying model and limits
The model comes from ByteDance, a Chinese vendor. Two limits weigh heavily in a European professional context. The vendor publishes no subprocessor list and no European hosting guarantee, which rules out sending confidential visuals or photographs of identifiable people without a prior review. And text rendering, while improving, stays below the leading models.
Pricing
On fal, Seedream 4.0 costs around 0.03 € per image. Version 5.0 Pro sits at roughly double that, depending on the resolution requested. It is the lowest price in this comparison at comparable quality. Prices checked in September 2026.
What users say
No marketplace score covers Seedream, which is not sold as licensed software. The recurring complaint on forums is data governance and the lack of English documentation. The recurring praise is cost and generation speed.
My take on Seedream
This is the model that makes this blog's thumbnails. Every article starts from four variants generated at around 3 cents each, and I keep the best one. Illustrating an article therefore costs around a dozen cents, against several tens of euros from a stock library. What Seedream cannot do is write a single word correctly. Every visual on this blog carrying text is drawn in code, not generated.
6. Ideogram 4.0, typography and open weights

Ideogram made its name as the model that writes correctly inside an image, before Google caught up. Version 4.0 changed things a different way. Released in June 2026, it is downloadable as open weights on Hugging Face, with inference code under an Apache 2.0 licence.
Key features
- Typographic rendering is still among the best available, posters and logos included.
- Layout control works through bounding boxes, not description alone.
- Prompts can be structured as JSON, which makes results reproducible.
- Transparency is handled natively, useful for a visual meant to be cut out.
- The model downloads and runs on your own hardware, in quantised variants.
Underlying model and limits
Ideogram 4.0 is a 9.3-billion-parameter diffusion transformer, trained from scratch, with a frozen text encoder. Its main limit is photorealism, behind Nano Banana Pro and Midjourney. The tool excels at graphic design and typographic composition, less so at product photography.
Pricing
A free plan gives slow credits refreshed weekly. Paid plans start around 14 € per month on annual billing, rise to around 39 € on the professional tier and around 18 € per seat for teams. Prices checked in September 2026.
What users say
Ideogram has no reliable aggregated marketplace score, the review volume is too low to quote. Public feedback comes from designer preference leaderboards and model repositories. The recurring complaint is photorealism. The recurring praise is text sharpness and the weight release.
My take on Ideogram
I have not deployed it on an engagement, so I stick to what is verifiable. One point still deserves flagging to any company under confidentiality constraints. With Ideogram 4.0 and FLUX.2, there are now two very capable models that run entirely on your own infrastructure. That is an argument the market did not have a year ago.
7. Recraft, vector output and brand consistency

Recraft does not try to beat the leading models on raw quality. It solves a problem the others ignore, producing visuals that stay consistent with each other inside a given brand system, and exporting them as vectors. It is the tool closest to a graphic studio workflow.
Key features
- Vector output gives a file that scales without loss, which is rare in this category.
- Custom styles are built from your own visuals and reapplied afterwards.
- Colour palettes can be constrained, which locks brand compliance in place.
- The platform also aggregates third-party models, including Nano Banana, Seedream, GPT Image and FLUX.
- Editing tools cover cut-out, fill and creative upscaling.
Underlying model and limits
Recraft runs its own generations, from version 2 to version 4.1, and also resells access to third-party models. One limit must be known before any trial. On the free plan, generated images belong to the vendor, stay publicly visible in the gallery and are not licensed for commercial use. It is the most expensive trap in this category.
Pricing
Paid plans start around 9 € per month on annual billing, with a thousand monthly credits. The professional tier sits around 15 € and the team tier around 17 € per seat. Prices are shown excluding tax. Prices checked in September 2026.
What users say
Public review volume on Recraft is too low to quote a reliable aggregated score. The recurring complaint is credit consumption, which varies widely with the model called. The recurring praise is vector output and the consistency of saved styles.
My take on Recraft
I have not deployed it on an engagement. What I take from its documentation is the free plan clause, which many teams discover too late. Testing a generation tool on a free account, then publishing the result in a campaign, is a mistake that repeats in almost every company Tandem works with.
8. Adobe Firefly, legal safety and the Adobe suite

Adobe Firefly has changed in nature. It is no longer an in-house model, it is a production surface aggregating Adobe's models alongside those of Google, Black Forest Labs and OpenAI, under a single credit system. Its appeal rests on two things, integration into Photoshop and Express, and Adobe's stance on rights.
Key features
- Adobe models are trained on licensed content, which lowers legal risk.
- Content Credentials are attached to generations, following the industry provenance standard.
- Native integration covers Photoshop, Express and the mobile applications.
- Free daily generations are available without a subscription.
- One account covers image, video, audio and audio translation.
Underlying model and limits
The Adobe model stays behind the leaders on raw quality, which Adobe offsets by reselling everyone else's. The limit is then obvious. As soon as you generate with a third-party model inside Firefly, the licensed-content promise no longer holds, it covers Adobe models only. The credit system also makes spending hard to forecast.
Pricing
Four monthly plans start around 9 €, then 18 €, 46 € and 185 €, with two thousand, four thousand, ten thousand and fifty thousand generative credits per month respectively. Free daily use exists without a subscription. Prices checked in September 2026.
What users say
Adobe Firefly scores 4.4 out of 5 across roughly 280 G2 reviews in September 2026. The recurring complaint is credit consumption and the in-house model's quality against competitors. The recurring praise is integration into existing production tools and clarity on rights.
My take on Adobe Firefly
I have not deployed it on an engagement. It is still the only tool here I would recommend outright to a worried legal department, because Adobe is the only vendor clearly documenting the origin of its training data. The nuance matters, that guarantee covers Adobe models only, not the third-party models sold inside the same interface.
9. Reve, prompt adherence on a budget

Reve is the smallest vendor here, and the cheapest by subscription. It bets on one thing, doing exactly what the prompt asks without creative reinterpretation. That is an underrated quality when you know precisely what you want.
Key features
- Generation goes up to 4K on paid plans.
- Editing works by instruction, asking for the change in plain language.
- A thinking mode assists prompt writing before generation.
- Storage and image counts rise by tier, with a genuinely usable free plan.
- An API is available to embed generation into an automated process.
Underlying model and limits
Reve runs its own model, whose architecture is not publicly documented. The limits are those of a small vendor. The ecosystem is narrow, integrations are rare, and the company's durability is less certain than Google's or Adobe's. For a lasting professional use, reversibility deserves a look before the subscription.
Pricing
A free plan allows generating and editing. Paid plans start around 7 € per month, rise to around 18 € on the professional tier and around 54 € per seat for teams. Prices checked in September 2026.
What users say
Public review volume on Reve is too low to quote an aggregated score. Feedback mostly comes from model-testing communities. The recurring complaint is a smaller feature catalogue than the large vendors. The recurring praise is prompt adherence and price.
My take on Reve
I have not deployed it on an engagement. On paper, it is the tool to try if budget is your constraint and your need is precise. For a committing business use, I would look first at the vendor's solidity, because a brand system built on a tool that disappears costs more than the subscription it saved.
Which AI image generator should you choose?
The map below places the nine tools on the two axes that really matter in this category. The first opposes documentary accuracy to aesthetic output. The second opposes a consumer interface to technical API control. No tool occupies all four quadrants.

The shortcut by profile fits in five lines.
- You produce infographics, diagrams or visuals containing text. Nano Banana Pro, no hesitation, through Google AI Studio to keep control.
- You want to equip a team that has never generated an image. ChatGPT Images 2.5, because the tool is already open and iteration happens in conversation.
- You are after a visual signature held across hundreds of assets. Midjourney, accepting the missing API and the manual work.
- You need volume inside an automated process. FLUX.2 for self-hosting and compliance, Seedream for the lowest cost.
- Your legal department is blocking the subject. Adobe Firefly on its in-house models, or Ideogram 4.0 and FLUX.2 running on your infrastructure.
This trade-off looks a lot like the one for AI presentation generators, where the question is never which tool looks best, but which one fits your existing production chain.
A generated image is not a publishable image
This is the point tool rankings never touch, and the one that costs the most. Since 2 August 2026, Article 50 of the EU artificial intelligence regulation has imposed two distinct duties. The system provider must mark outputs in a machine-readable format, detectable as artificially generated. The deployer publishing content that depicts a real person in a manipulated way must disclose it to the audience.

Three vendors document their marking clearly. Google applies a SynthID watermark to everything its models generate and has added C2PA metadata to Nano Banana Pro images since November 2025. OpenAI embeds a C2PA manifest and a SynthID watermark in images from ChatGPT, its API and Codex. Adobe attaches Content Credentials to Firefly generations.
The risk is not theoretical. Article 99 of the same regulation sets fines for breaching transparency duties at up to fifteen million euros or 3 % of worldwide turnover, with the lower cap applying to small and medium-sized businesses. On top of that come usage rights, which are never automatic. On Recraft's free plan, images remain the vendor's property and carry no commercial licence.
Good practice fits in one habit. Keep the prompt, the model name, its version and the date, for every published visual. This is exactly what Tandem puts in place during an AI usage audit, because the question always comes back six months later, when nobody remembers where an image came from.
One AI image generator, or several?
Several, and that is the real lesson of this comparison. A company trying to do everything with one tool ends up accepting mediocre results on half its needs. The combination that works at our clients fits in two subscriptions and one API key.
Take Nano Banana Pro for anything carrying information, infographics, diagrams, visuals with text. Take ChatGPT Images 2.5 as the everyday tool, because it is already open on your machines and it edits in conversation. And plug FLUX.2 or Seedream into an API as soon as volume passes a few dozen images per month, FLUX.2 if confidentiality matters and Seedream if cost does.
The rest is a matter of constraint. Midjourney if you want an artistic signature, Adobe Firefly if your legal department wants a written guarantee, Ideogram if you must run the model in house. And whatever you choose, keep a provenance log. It is the only part of this subject that depends on no vendor. If you want your teams to genuinely own it, that goes through an enablement programme, not one more licence.
To go further on concrete use cases, I detailed what Nano Banana really changes in content creation and how to generate usable advertising visuals. The logical next step after this comparison is video, which I cover in the article on generating ads with AI.
Pricing and tool existence last verified in September 2026. This page is reviewed every quarter.



